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SEO Can’t Help a Website That Sucks

Each week I speak with potential SEO clients who ask me to “make their phone ring”. It is an honorable request, but I struggle with this because in many cases, SEO alone can’t solve their problems. SEO...

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Bad Website Architecture: The Silent SEO Killer

My focus is small business marketing, so I encounter a lot of people who have tried a do-it-yourself SEO approach to internet marketing. The semi-savvy business owner thinks his SEO knowledge is pretty...

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Browser-Based Enlightenment

The term enlightenment reminds me of the small business owner and his undeveloped view of internet marketing and more importantly, how he and his company fit within today’s internet dependent...

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Internet Marketing is a Battlefield

Winning the Internet Marketing War Requires a Marketing Recognizance Mission, Bulletproof Armor, and a Strategic Plan of Attack Make no mistake, internet marketing is a battlefield.  You’re going to...

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Top Ten Signs You Need a New Website

Each week I speak with companies who need a new website and complain to me about their current website. I’m a frank person and once someone knows this, they frequently just start saying the first thing...

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DIY SEO or Professional SEO Consultant?

What’s your SEO approach? Are you a do-it-yourself SEO or did you hire an SEO consultant? DIY SEO can be great because it is a whole lot cheaper than hiring an SEO professional. And even better, since...

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The Indisputable Power of the Blog Post

Today is vacation. I sit alone, quietly drinking coffee, as the rest of my family and our friends sleep. It is our annual family vacation up north and this is the first morning. As I sit with my cup...

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The Case of the Hacked WordPress Website

That code was a backdoor and that backdoor not only corrupted my client’s WordPress website, it costs me a lot of time, money, and it made me very angry.read more

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Accountant Turned SEO

Today I read an article on Marketing Sherpa about formalizing an SEO process and plan. Wow! It took me back to college, aka twenty years ago, when I was enrolled as an accounting major. Yes folks, this...

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Social Media is About the Shoes

Social media is everywhere and everyone thinks that he/she is an expert. The local dry cleaner, your lawyer or dentist, even the defunct SEO agency. These days everyone is into social media. Even my...

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With Good SEO Google Has a Memory Like an Elephant

My short-term memory seems to erode faster with each passing day. Google has a memory like an elephant and good SEO only makes this elephant stronger.read more

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Why You Should Treat Your Website Like the Family Dog

Friday afternoon I had a call with a client I built a website for back in March. Before I realized it, I was comparing their website to the family dog. Not a typical analogy, but it worked in the...

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Keyword Research for the Average Joe

Good keyword research is imperative for organic SEO.  We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time.  In the real world, keyword research...

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Converting Visitors is About Connecting the Website Dots

There are a lot of dots connect and things to worry about when you launch a new website. Creating a good sitemap is one of the most important ones.read more

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Sticks and Stones Break My Bones, Wireframes Excite Me

Website wireframes are like pieces of a really cool puzzle that come together to make a really great website. They also let me focus on what is really important like clients, strategy, and SEO.read more

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I Owe Bing a Big Fat Apology

Bing I owe you an apology. As of this weekend, I’ve realized I owe you one big fat public apology. For years I’ve dismissed Microsoft and I was a loyal fan of Google. This weekend you made me see a new...

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The Two-Headed Monster Believes in Cohesive Marketing

Each week I receive calls and emails from a variety of people wanting help with “stuff”. This stuff can typically be put into a social media bucket, SEO bucket, or website design bucket. In most cases...

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Social Media Can be a Band-Aid and Not the Cure

This week I had a call from a very nice gentleman who wanted help with social media and blogging. He also mentioned the need for a little organic SEO. Great I thought, this is my thing and we’re a...

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Should You Ditch Your Website & Developer?

When I first started my business, I thought projects would be clearly defined as web design or SEO. Oh was I wrong. Projects, like clients, come in a variety of shapes, sizes, and colors. What may...

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We’re Sponsoring WordCamp Detroit 2011

WordCamp Detroit is coming! As summer winds down, vacations wrap up, and kids return to school, the geeks begin to circle and prepare for WordCamp Detroit. Since we love everything WordPress and we are...

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Why DIY Websites Are Many Times a Horrible Mistake

So you’ve finally made the decision – you need a new website.  If that’s the case, you’re probably trying to figure out if you should hire a professional or try to go it alone.  If you’re a small...

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Web Design Ain’t Over Until the SEO Sings

So you’ve gone through weeks of website design, content creation, and setting up your social media accounts. You are ready to go live with your beautiful new website. Ah not so fast. You’re forgetting...

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Stand Back! The Geeks Are Coming

We’re human and we make mistakes. If you’re the client or the DIY web designer, you need to protect yourself. You need to have some education and you should do a quick run through of your website...

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Good Times at WordCamp Detroit 2011

Another year, another WordCamp here in Detroit. I was excited for it to arrive and I’m definitely sad to see it go. I love WordCamp almost as much as I love WordPress. It brings together my favorite...

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The Girlfriend’s Guide to Blogging

This week I received an email  from a longtime girlfriend who is interested in launching a blog.  I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a...

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304 Link Building Opportunities

These days link building is easy. There are lots and lots of sources of information and lists of link building opportunities for generic and/or industry specific links. Liking you as much as I do, I’m...

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Web Design Produces 353% Traffic Increase in Two Months

Many of my website design prospects frequently ask me “what they can expect” when we discuss converting their static website into a dynamic WordPress website.  I answer them honestly by saying it...

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WordPress Multisite: What it is and Why Should You Care

Originally dubbed WordPress MU, WordPress multisite is simply a way of networking a collection of websites under the same WordPress installation. The individual websites in the network are like...

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Six Ways to Quickly Kill Your Website Design Project

If you’re considering embarking on a website design project, you’re most likely venturing into unchartered territory. Or, at the very least, headed down a path you only travel down every five or so...

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Our New Child Has Finally Arrived: A Genesis Theme Store

Our WordPress web design just got a whole lot better. We’re expanding our website design offering to include premium WordPress themes based on the Genesis Framework. Didn’t we always offer Genesis...

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The War of WordPress Theme Frameworks

WordPress theme frameworks are not new, but their usage is growing in popularity.  As the WordPress community grows and the usage rate of WordPress escalates, our collective skill-set builds in...

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Social Media Isn’t Just a Buzz Word

For the last few years social media has been the talk of the internet.  Websites like Quora and Pinterest have become the Cinderella stories of the tech world.  What originally started out as a...

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Become a Master of the Drip Campaign

Drip marketing campaigns are very effective for sales cycles that occur infrequently or those that take a considerable amount of time to close. In these situations, you frequently come into contact...

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Introducing Hans: A WordPress Real Estate Theme

Earlier this month we launched a new premium WordPress theme designed for individual realtors, real estate companies, and home builders. The new real estate theme is a Genesis child theme and has...

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Current Craze in the Open Source World: Responsive WordPress Themes

Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do...

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Three Great Responsive WordPress Themes for Women

Up until last year, the WordPress community has been a fairly male dominated population.  Or at least, as a woman, that is my opinion. The growth of the mommy blogger has forced the community to begin...

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Five Amazing Website Makeovers

When I founded our company three years ago I was highly focused on SEO. I quickly learned that for most companies, effective SEO meant rebuilding their websites from the ground up. While this wasn’t my...

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It’s All Fun and Games Until the Website Flops

It’s the moment of truth. The moment when you finally know whether your new website is a lead machine or a money pit. It happens. Virtually every business owner with an internet presence has been...

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Three Steps to Keep the Cobwebs Out of WordPress

A lot of our web design clients ask about ongoing WordPress maintenance in the proposal stage of our project.  They’ve heard WordPress is easy to use and they want to make sure it will be just as easy...

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Michigan State University Picks Open Source & WordPress

In July we went launched a new WordPress website for Michigan State University.  The website was designed for one of MSU’s long-term research projects, the Kellogg Biological Station Long-Term...

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Creating Law Websites that Rule the Internet

Over the years we’ve worked with or talked to a number of law firms and lawyers who needed assistance with their websites, blogs or SEO efforts. Their struggles with internet marketing inspired us to...

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16 Tips to Review Before You Buy WordPress Themes

What criteria should be considered by purchasers before they buy WordPress themes? Buying a theme should be an informative decision and not one based solely on emotion or esthetics. We theme...

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PressNomics: People Are the True WordPress Core

Last week Chris held down the Web Savvy fort, while Debbie and I headed off to Arizona for a WordPress conference called PressNomics. Since this was the first conference of it’s kind, we had no idea...

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Do What Makes You Happy

The Little Theme Store That Grew Up Late in 2011 Chris Cree (you might know him from his rock star support in our forum) suggested we launch a theme store. Being the overly opinionated and bullheaded...

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Hans is Now Responsive!

Hans is now responsive! I repeat – our very popular real estate theme is now responsive! Yes it is worth repeating, because this has been a hot topic of conversation in the Web Savvy Marketing camp....

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Medical Websites: Physician Heal Thyself

I remember landing my first real job and having my first insurance card. I was not only proud of my accomplishment; I was thrilled that I had health insurance. That may sound strange, but I did not...

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2012 Was the Year WordPress Grew Up

As I ponder this last year one thing stands out more than anything else. The year of 2012 will be know as the year WordPress grew up. WordPress didn’t just become a big kid, it became a major player in...

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WordPress Plugins – Be Smart About The Ones You Install

One of the great things about WordPress is the ability it gives us to extend the capabilities of the core software with plugins. The official WordPress Plugin Directory now has nearly 23,000 plugins....

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It Takes a Village

If you read my blog posts, you might already know about the small Northern Michigan town where I grew up. I moved to this town by choice when I was eleven. My grandparents and my aunt and uncle were...

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Free Website Audit: Everyone Deserves a Great Website

The new year is upon us and its time to get ready for a successful 2013. We’re kicking the year off by offering our website audit for free to website visitors. This fifteen page report will assist you...

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